Designed to look good.  Built to work.

Beautiful design is only part of the picture. I create websites, landing pages and online course experiences that look polished, feel intuitive and are strategically designed to convert.

Every project is built with your customer journey and the bigger business picture in mind, bringing together great design, smart functionality and a clear path to action.

Take a peek below at some of the projects I’ve loved bringing to life.

M
 

Your behind-the-scenes business partner

For established course creators ready to scale without the chaos

I keep the moving parts of your business running, from operations to execution. That way, you can focus on growth instead of holding everything together behind the scenes.

STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   • STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   • STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   • STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   • STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   • STRUCTURE   •   CLARITY   •   MOMENTUM   •   SUPPORT   •   SYSTEMS   •   SPACE TO GROW   •

Hey there, I´m Mel, online business manager and the one who gets things done

I'VE WORKED WITH HUNDREDS OF ONLINE ENTREPRENEURS IN BUILDING BUSINESSES THAT FEEL STREAMLINED, SCALABLE AND SUSTAINABLE.  NOW IT'S YOUR TURN.

As your Online Business Manager, I step into your business as your behind-the-scenes partner - someone who’s not just across the details, but actively keeping everything moving.

With almost two decades' experience working inside online businesses, I know what it takes to keep things running smoothly as you grow. Not just from a systems perspective, but from an operational one - where people, projects and priorities all need to come together.

I will step into your business and:
✓ manage your day-to-day operations so nothing slips through the cracks
✓ coordinate your team, timelines and moving parts
✓ oversee execution and keep projects progressing
✓ bring structure and clarity to your backend

I take ownership of what’s happening behind the scenes, so you’re not the one holding it all together.

SERVICES

Work With Me

Online Business Manager

Your right-hand for the backend of your business

I take ownership of your operations, team coordination and ongoing execution - keeping everything moving.

Kajabi Expert Support

Course builds, tech and day-to-day Kajabi management, handled for you 

From launching your course to keeping your site running smoothly, I handle the Kajabi side of your business so you don't have to.

Launch Support

Smooth, supported launches

From timelines to team coordination, I manage the moving parts of your launches so everything runs cleanly and on time.

"She is quite literally the wheels that keep this business running."

I honestly don’t know what I’d do without Mel.  She has been my Operations Lead since 2019, and she is quite literally the wheels that keep this business running. While I’m the visionary and face of the brand, Mel is the calm, capable force making sure everything actually works.

She manages my entire Kajabi site, builds and maintains all our landing pages, handles email marketing, customer service, graphic design, creates beautiful workbooks and social media graphics, supports our launches, and somehow still keeps everything moving behind the scenes without drama or overwhelm.

Mel doesn’t just “do tasks.” She thinks strategically. She anticipates problems before they happen. She understands how launches work, how customers move through funnels, and how to turn ideas into polished, profitable assets.

What I love most is that I completely trust her. I can hand something over and know it will be handled with care, intelligence, and attention to detail. That kind of trust is rare.

If you’re looking for someone who can bring order to your business, execute at a high level, and be the steady engine behind your growth, Mel is it.

She’s not just support — she’s a powerhouse.

DENISE DUFFIELD-THOMAS

"Mel is the backbone of my business—the secret weapon I didn’t know I needed, but now can’t imagine working without."

Since she stepped into my world, my business has transformed. Mel isn’t just a Virtual Assistant—she’s my wing woman, strategic partner, and the chief wrangler of all things Kajabi. (Seriously, I haven’t touched it too much since she arrived, and yet, everything runs like magic.)

She has this uncanny ability to take the tangled mess of ideas in my head and turn them into structured, streamlined systems. She’s created the space I didn’t even realise I needed—space to stay in my zone of genius, get strategic, and scale with clarity.

But what makes her truly irreplaceable? She has my back. No matter what I throw at her (and let’s be honest, it’s a lot), she dives in with enthusiasm, problem-solves like a boss, and executes flawlessly.

If you’re looking for someone who will not only support your business but elevate it—Mel is the one. She doesn’t just assist; she organises, and amplifies. And if you’re lucky enough to have her on your team, trust me—you’ll wonder how you ever managed without her.

Mel, you are an absolute powerhouse. I’m so grateful for you.

ALICE TAUGS

"Mel is an integral part of my online coaching business.”

Mel is an absolute delight to work with—nothing is ever an issue, and she’s always incredibly prompt and responsive. Her attention to detail is outstanding, and she consistently delivers high-quality work.

Mel has been an integral part of my online coaching business, expertly managing my Kajabi and ClickUp systems, designing beautiful landing pages and emails, and assisting with a recent website refresh.

Her web design skills are top-notch, ensuring everything not only looks great but also functions seamlessly. Knowing I have her support allows me to focus on what I do best.

If you're looking for a reliable, skilled, and proactive virtual business support expert, Mel is the one to call.

JODIE MINTO

Where smooth, sustainable growth begins

I’ve been working behind the scenes in online businesses since 2009 — supporting hundreds of launches and working alongside countless entrepreneurs just like you along the way.

But more importantly… I understand how to make a business run.

Not just look good.
Not just function.

Actually run - smoothly, sustainably, and without everything sitting on your shoulders.

This is for you if...

✓ you’re an established course creator with a proven offer
✓ your business is growing, but the backend feels stretched
✓ you’re ready to hand over responsibility - not just tasks
✓ you want a trusted partner inside your business

This is not for...

✗ brand new businesses or first-time course creators
✗ those looking for ad hoc or one-off VA support
✗ anyone wanting to stay fully in control of every detail
✗ those not ready to invest in ongoing, high-level support

17+

YEARS OF EXPERIENCE

100+

BUSINESSES SUPPORTED

1000+

COURSES LAUNCHED

INFINITE

MOVING PARTS MANAGED