I was recently asked by a client to enter a bundle of business cards that they’d received at a conference into their online customer relations management (CRM) system. There were over 300 cards and I found it amazing how different they all were; the feel, colour, fonts, branding, information provided.
It got me thinking… what are the dos and don’ts of business card design? Even in this digital age, almost everybody (that I know of anyway) still has business cards and how they are designed and printed can really affect how the people you hand them to will view you and your business. What message does your business card send?
- Use consistent branding. Colours, logos and fonts should be consistent and reflect your business branding.
- Go for a gloss finish. It looks best, feels best and makes your colours “pop”. You could also consider embossing or foiling, but remember to keep it simple.
- Double check your proofs! Make sure you check that all information is correct, particularly spelling and email/web links.
- Make sure all your business information is included. As an absolute minimum you should include: company name, personal name, address (either physical or postal), phone number (landline, mobile, or both if you prefer), fax number, email address, website address. You could also consider including social media addresses, company tag line, list of services or your photo.
- Use fancy fonts that can’t be easily read. Keep it simple, clean and use a font that is easy on the eye.
- Get too caught up in fancy paper sizes; too small and they’ll get easily lost, too big or a strange shape and they won’t fit into standard business card holders (yes, some people do still use them!) and you run the risk of your card getting discarded.
- Forget about the back of the card. Why waste all that valuable space on the back of your card? It’s calling out for you to use it! You could include a list of your services, a special offer or turn it into a loyalty card for your clients!
- DIY. Yes, it may be cheaper and you may think you have the skills to do it, but leave it to the professionals – you’ll end up with a much better quality card and it doesn’t have to break the bank. Do your reseearch and you’ll find that there are many cost effective options available to you.
Do you have any other hints that you would like to share? Or maybe you have a business card supplier that you swear by. Like to share? Drop me a line at firstname.lastname@example.org because I’d love to hear all about it!